The boys over at Scottish Craft Brewery BrewDog
(who are famous for their gimmicks) have released their response to the 2012 London Olympics
, in the form of a beer.
A jab at olympians who endorse fast-food companies and sugary drinks, the beer is loaded with "performance enhancing" ingredients like creatine, coffee, guarana, ginseng, gingo, maca powder, matcha tea and kola nut. The base is a 6.5% abv India Pale Ale.
See the video below for BrewDog's take on the olympics, performance enhancing drugs, and their new beer.