BrewDog: Never Mind the Anabolics
The boys over at Scottish Craft Brewery BrewDog (who are famous for their gimmicks) have released their response to the 2012 London Olympics, in the form of a beer.
A jab at olympians who endorse fast-food companies and sugary drinks, the beer is loaded with "performance enhancing" ingredients like creatine, coffee, guarana, ginseng, gingo, maca powder, matcha tea and kola nut. The base is a 6.5% abv India Pale Ale.
Did you catch the reference to the 1977 Sex Pistols album, Never Mind the Bollocks?
See the video below for BrewDog's take on the olympics, performance enhancing drugs, and their new beer.